Transgender Indians’ seatbelt safety video

  An Indian video campaign to persuade drivers to wear seatbelts shows transgender actors taking to the streets of Mumbai in imitation of an airline safety demonstration.   An Indian video campaign to persuade drivers to wear seatbelts shows transgender actors taking to the streets of Mumbai in imitation of an airline safety demonstration. They have appeared in sacred Hindu texts and been part of South Asia’s culture for thousands of years. They have been asked to bless marriages and births and are often seen across India blessing motorists in return for cash. Now hijras – better known in India as transgender people – have emerged as the unlikely stars of a new road safety campaign. The Seatbelt Crew features transgender dancers in a short film, created on behalf of a personal protection app Vithu by the ad agency Ogilvy & Mather, has become an internet hit, clocking up more than one and a half million views since it was uploaded three days ago. The adverts shows the hijras clapping to a routine inspired by an air cabin crew. “If you’re going to drive like a pilot,” says one, “then you should know some things.” They then go on to explain to motorists the dangers of driving recklessly and without a seatbelt. Prejudice prevails Transgender people have suffered due to antiquated criminalisation laws dating back to when the British ruled in India. The country’s Supreme Court last month finally ruled that transgender people would be recognised on official documents under a separate “third gender” category. The decision was cheered by activists, who say that, despite its distinguished history, the...
Talking football with the (wo)man of the match

Talking football with the (wo)man of the match

Talking football with the (wo)man of the match A boutique nail and beauty bar isn’t the obvious location to interview a footballer of international standing – but then Jayeih Saelua is no ordinary footballer. A 6ft 2 central defender for American Samoa’s men’s team – Jayeih is known for crunching tackles and crucial goal line clearances. But Jayeih also has long vermillion nails and sleek glossy hair that reaches almost to the small of her back. Jayeih is transgender – in lay terms, a woman born into a man’s body. A woman whose parents gave the name “Johnny”. Talking football with the (wo)man of the match Her team – American Samoa – were previously known as the side that infamously lost 31- 0 to Australia in a World Cup qualifier. But that was before a new coach revitalised the team and recruited new players. One of whom is Jaiyeh – who has accidentally become the star of a new documentary ostensibly following the team’s on field fortunes. And “Next Goal Wins” also tackles an issue at the cutting edge of sport. Transgender footballer Jaiyeh is the world’s first transgender footballer to play on the international stage – not just in meaningless friendlies, but in the world cup qualifiers. Jaiyeh is in London to promote her film. While a beauty therapist fixes a broken nail and massages moisturiser into her palms, we discuss who is going to win the World Cup. It’s hard to imagine someone like Jaiyeh ever playing for the England men’s team. But American Samoa is rather different. For when she first took the field, Jaiyeh says...